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GENTRIFICATION: La Misión VS. The Mission.


Allan Jacobs taught me to read the little details on a street scape to learn what is happening ther. This is what gentrification looks like. I photographed this last year during my studio project on the Cesar Chavez corridor. Even if you don't speak Spanish, you can see what is going down. While this business is adapting, it's clear that the neighborhood demographic has changed from a Mexican community shopping for grocery basics to English-speaking bobos looking for espresso and tea.

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